The emergence

More than 100 designs in over 500 hours of brainstorming and creative work.
The result: a logo – and an animal – the perfect fit for us!

Why the Leporidae species?

  • eagle


    The eagle is a majestic being, extremely dynamic and very fast. But it emits danger and fear through its actions – two characteristics that distinguish us from the eagle.

  • snake


    The snake is intelligent, muscular, agile and very rich in species. However, it’s such a bad runner that we can’t identify with it.

  • Bear


    Bears are strong, dominant and yet look sooo cuddly. We would all like to observe them in the wild – but just from a safe distance! No, it does not fit, we want to be close to our customers.

Keller Sports Logo